In 1774, shoemaker Johann Birkenstock started a shoe company in a small German village that would one day become a household name across the world. By 1966, after Johann Birkenstock’s great-grandchildren spent years perfecting contoured comfort insoles, the iconic Birkenstock made its U.S. debut and changed the face of fashion. Carefully constructed with high-quality materials, Birkenstocks are all about longevity, comfort and creating the perfect fit. Every pair has an all-natural cork footbed that molds to the foot’s natural arches while providing the ultimate support. This unmatched comfort has attracted a legion of devoted Birkenstock wearers for generations.